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CTE asked for a :30 commercial for their spring campaign. They wanted it quickly and left all the creative decisions up to me. I wrote some copy based on some of their existing print materials, incorporated photographs we had in our portfolio, and was able to whip up this spot in a couple of days.
Photography by Aaron Daye.
Check out the time lapse-rrific ad I made to promote Santa Fe College’s #1 status.
The morning fog lured me into the dew covered field on the corner of Santa Fe College campus. I left with this shot and wet socks.
I did pretty much everything on this :30 from writing copy to flying the quadcopter. I even did the voice over. The photos of SF students are from the Communications & Creative Services portfolio, but I did all the other shooting and editing.
I don’t do much graphic design for SF, but this project request from the police department to design a logo for their bicycle registration program had been lingering around our office for a while. I had an idea for it and figured I’d take a stab at it.
I caught some of the finishing touches being added to SF’s new clock tower.
See more higher-res photos on SF’s Facebook post.
When a rejection letter derailed his college plans, Christian Keen found a home at Santa Fe College, where he developed into a student leader and scholar. Christian is now a proud Gator, and Santa Fe College alumnus.
In advance of applicants finding out whether they’ve been accepted or rejected by the University of Florida, Santa Fe College Communications & Creative Services has rolled out the 2015 version of our annual “SF to UF” campaign. The project was a total team effort, with my role being the production of the video about the transfer student who was originally denied admission to UF before achieving at a high level at Santa Fe College.
We’ve sent a postcard to every high school senior in our district which introduces Christian’s story, boasts about the high transfer rates from SF to UF, and directs them to the website sfcollege.edu/uf. We’re also promoting the link on social media though Facebook, Twitter and Tumblr. Of course, part of the goal is to raise SF’s admission rates, but more than that, I’d like to think our work on this project will offer hope and encouragement to young people who may be facing a major setback in their plans for college.
:30 commercial for the 2015 Career Showcase with some B-roll from the 2014 event.
Brenton Richardson 